Prof Michael Hübner of The Ruhr-Universität Bochum gave a lecture on evolution of embedded systems today in TU Delft. Apart from many experiences he recounted of working in the industry, he mentioned about a certain tech-company where the hardware designers and software designers did not talk to each other and were often at loggerheads. After the company forayed into hardware-software co-design, the warring designers had no option but to work together as a team and thus had to talk to each other. These days, says the Professor, they sit at one table and chat during lunch. An achievement he attributes to HW-SW co design working to bring different people closer to each other!